About Us

Core Football Elite, Established 2021.

Formative Stages

Founded in 2021 by semi-professional footballer Paul O’Brien, Core Football was created to provide an elite environment where players can discover their full potential, enhance overall well-being, and strive towards consistent high performance. Grounded in a culture of self-improvement, Core Football aspires to develop players as individuals, athletes, and footballers.

With 25 years of experience across multiple countries and states, O’Brien understands the demands of elite football. He created Core Football to give aspiring athletes access to high-performance training, focusing on technical ability, mindset, and discipline.

Strength & Conditioning Expansion

In 2022, O’Brien launched Core Strength & Conditioning to help athletes improve strength, fitness and performance. This addition ensures players develop both physically and mentally, equipping them for long-term success.

Core Elite Training Program

As Core Football continued to grow, Max Wragg joined the coaching team, leading to the creation of the Core Elite Training Program, the foundation of both Core Football and Core Strength & Conditioning. This program integrates football development, physical conditioning, and personal growth.

Mission Statement

Core Football is dedicated to challenging, inspiring, and developing players in an elite environment where self-improvement and continuous growth are the standard. We foster a culture of alignment, discipline, and ambition, empowering players to become the best version of themselves, on and off the field.

Core Vision

Our vision is to establish Core Football as Australia’s premier elite training ground for footballers. Guided by our philosophy and values, we are committed to accelerating player development through elite professional coaching and a relentless focus on self-improvement. Our goal is to shape athletes who thrive on and off the field.

CORE VALUES

Commitment & Consistency
Success is built on discipline, resilience, and persistence. True commitment means showing up every day, giving your best, and maintaining consistency, even when it’s tough.

Optimistic & Open-Minded (Growth Mindset)
We embrace challenges, learn from setbacks, and always seek improvement. With a positive outlook, we choose to contribute rather than criticise, looking ahead with enthusiasm and determination.

Respect & Resilience
Trust is built through honesty, accountability, and consistency. We respect our teammates, coaches, and ourselves, always honoring our commitments and standing strong in the face of challenges.

Energy & Effort
A vibrant, positive attitude that encourages and uplifts. We bring enthusiasm, support, and unity, creating an environment where everyone thrives.

CORE NON-NEGOTIABLES

Always Give Your Best – Approach every session, drill, and moment with maximum effort.

Always Be Willing to Learn & Improve – Stay coachable, open-minded, and committed to growth.

Always Strive to Be the Best Version of Yourself – On and off the pitch, commit to continuous self-improvement.

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